Here's my business idea towards an IT corporate in India which would have an USP for itself. He he Utopia!
-A corporate that's actually an institution that integrates into its culture- the fine arts from India.
-Laid out on a nature-filled campus, virtually every other known art form in India must be taught and practiced here.
-Talented artists from across the country are contractors/employees who belong to a support function just like HR/finance/admin.
-The regular software employees get to learn arts of their choice. They are recruited after an aptitude test for art as well.
-Both employees and artists stay on campus and function in a gurukul-like system.
-The best of facilities in terms of food, infrastructure, accomodation with family etc. must also be available to all.
-This would also give a great fillip to many greatly talented but underpaid artists all over India.
Firstly, why this idea only for IT?
-Because that's where you have knowledge workers, and you need to keep the brains well oiled to be creative and innovative. Art can greatly propel lateral thinking.
-Stress levels in this industry are high and the quality of life is fairly low, which can also be addressed through art for relaxation and an enriched quality of life.
-Being part of an exclusive institution like this could also arrest attrition and the proposal made attractive even with less pay. Most techies prefer a campus like lifestyle and value belonging to a reputed institution.
Sa***n have been one company who might have readily embraced some such idea. But unfortunately I think the timing of this idea may be wrong, as we are now a growing company having its own drivers.
How could both art and business combine into a single company vision? (Remember theory of constraints, there is only one goal and the rest are constraints :-( ) So how would one guarantee that neither art or business gives way to the other at some point of time. Don't tell me Chaos theory!
-Why restrict such an idea to a single company, why not expand the idea to an industry wide thing that many companies can benefit from?
-Art is only one aspect of life. Companies like Google provide a multidimensional approach to work-life balance. Doesn't that have a greater USP? So stupid. They don't know to suc\k blood like Indians 24/7/365.
-How many people would really be interested this? What if I'm a brilliant programmer and poor at aptitude for art? Can I get employed here?
-What kind of an existing organization can morph into this? Perhaps not a startup as it requires huge investment and no assurance of returns, perhaps not a Mic*****t as they already have their USP.
-Why would art necessarily contribute to better business results? hm...hmm... try it.
Any further thoughts to strengthen this idea are welcome.
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Showing posts with label USP. Show all posts
Showing posts with label USP. Show all posts
Wednesday, July 16, 2008
Utopian IT company and USP
Here's my business idea towards an IT corporate in India which would have an USP for itself. He he Utopia!
-A corporate that's actually an institution that integrates into its culture- the fine arts from India.
-Laid out on a nature-filled campus, virtually every other known art form in India must be taught and practiced here.
-Talented artists from across the country are contractors/employees who belong to a support function just like HR/finance/admin.
-The regular software employees get to learn arts of their choice. They are recruited after an aptitude test for art as well.
-Both employees and artists stay on campus and function in a gurukul-like system.
-The best of facilities in terms of food, infrastructure, accomodation with family etc. must also be available to all.
-This would also give a great fillip to many greatly talented but underpaid artists all over India.
Firstly, why this idea only for IT?
-Because that's where you have knowledge workers, and you need to keep the brains well oiled to be creative and innovative. Art can greatly propel lateral thinking.
-Stress levels in this industry are high and the quality of life is fairly low, which can also be addressed through art for relaxation and an enriched quality of life.
-Being part of an exclusive institution like this could also arrest attrition and the proposal made attractive even with less pay. Most techies prefer a campus like lifestyle and value belonging to a reputed institution.
Sa***n have been one company who might have readily embraced some such idea. But unfortunately I think the timing of this idea may be wrong, as we are now a growing company having its own drivers.
How could both art and business combine into a single company vision? (Remember theory of constraints, there is only one goal and the rest are constraints :-( ) So how would one guarantee that neither art or business gives way to the other at some point of time. Don't tell me Chaos theory!
-Why restrict such an idea to a single company, why not expand the idea to an industry wide thing that many companies can benefit from?
-Art is only one aspect of life. Companies like Google provide a multidimensional approach to work-life balance. Doesn't that have a greater USP? So stupid. They don't know to suc\k blood like Indians 24/7/365.
-How many people would really be interested this? What if I'm a brilliant programmer and poor at aptitude for art? Can I get employed here?
-What kind of an existing organization can morph into this? Perhaps not a startup as it requires huge investment and no assurance of returns, perhaps not a Mic*****t as they already have their USP.
-Why would art necessarily contribute to better business results? hm...hmm... try it.
Any further thoughts to strengthen this idea are welcome.
-A corporate that's actually an institution that integrates into its culture- the fine arts from India.
-Laid out on a nature-filled campus, virtually every other known art form in India must be taught and practiced here.
-Talented artists from across the country are contractors/employees who belong to a support function just like HR/finance/admin.
-The regular software employees get to learn arts of their choice. They are recruited after an aptitude test for art as well.
-Both employees and artists stay on campus and function in a gurukul-like system.
-The best of facilities in terms of food, infrastructure, accomodation with family etc. must also be available to all.
-This would also give a great fillip to many greatly talented but underpaid artists all over India.
Firstly, why this idea only for IT?
-Because that's where you have knowledge workers, and you need to keep the brains well oiled to be creative and innovative. Art can greatly propel lateral thinking.
-Stress levels in this industry are high and the quality of life is fairly low, which can also be addressed through art for relaxation and an enriched quality of life.
-Being part of an exclusive institution like this could also arrest attrition and the proposal made attractive even with less pay. Most techies prefer a campus like lifestyle and value belonging to a reputed institution.
Sa***n have been one company who might have readily embraced some such idea. But unfortunately I think the timing of this idea may be wrong, as we are now a growing company having its own drivers.
How could both art and business combine into a single company vision? (Remember theory of constraints, there is only one goal and the rest are constraints :-( ) So how would one guarantee that neither art or business gives way to the other at some point of time. Don't tell me Chaos theory!
-Why restrict such an idea to a single company, why not expand the idea to an industry wide thing that many companies can benefit from?
-Art is only one aspect of life. Companies like Google provide a multidimensional approach to work-life balance. Doesn't that have a greater USP? So stupid. They don't know to suc\k blood like Indians 24/7/365.
-How many people would really be interested this? What if I'm a brilliant programmer and poor at aptitude for art? Can I get employed here?
-What kind of an existing organization can morph into this? Perhaps not a startup as it requires huge investment and no assurance of returns, perhaps not a Mic*****t as they already have their USP.
-Why would art necessarily contribute to better business results? hm...hmm... try it.
Any further thoughts to strengthen this idea are welcome.
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