Wednesday, July 16, 2008

Utopian IT company and USP

Here's my business idea towards an IT corporate in India which would have an USP for itself. He he Utopia!

-A corporate that's actually an institution that integrates into its culture- the fine arts from India.
-Laid out on a nature-filled campus, virtually every other known art form in India must be taught and practiced here.
-Talented artists from across the country are contractors/employees who belong to a support function just like HR/finance/admin.
-The regular software employees get to learn arts of their choice. They are recruited after an aptitude test for art as well.
-Both employees and artists stay on campus and function in a gurukul-like system.
-The best of facilities in terms of food, infrastructure, accomodation with family etc. must also be available to all.
-This would also give a great fillip to many greatly talented but underpaid artists all over India.

Firstly, why this idea only for IT?

-Because that's where you have knowledge workers, and you need to keep the brains well oiled to be creative and innovative. Art can greatly propel lateral thinking.

-Stress levels in this industry are high and the quality of life is fairly low, which can also be addressed through art for relaxation and an enriched quality of life.

-Being part of an exclusive institution like this could also arrest attrition and the proposal made attractive even with less pay. Most techies prefer a campus like lifestyle and value belonging to a reputed institution.

Sa***n have been one company who might have readily embraced some such idea. But unfortunately I think the timing of this idea may be wrong, as we are now a growing company having its own drivers.

How could both art and business combine into a single company vision? (Remember theory of constraints, there is only one goal and the rest are constraints :-( ) So how would one guarantee that neither art or business gives way to the other at some point of time. Don't tell me Chaos theory!

-Why restrict such an idea to a single company, why not expand the idea to an industry wide thing that many companies can benefit from?

-Art is only one aspect of life. Companies like Google provide a multidimensional approach to work-life balance. Doesn't that have a greater USP? So stupid. They don't know to suc\k blood like Indians 24/7/365.

-How many people would really be interested this? What if I'm a brilliant programmer and poor at aptitude for art? Can I get employed here?

-What kind of an existing organization can morph into this? Perhaps not a startup as it requires huge investment and no assurance of returns, perhaps not a Mic*****t as they already have their USP.

-Why would art necessarily contribute to better business results? hm...hmm... try it.

Any further thoughts to strengthen this idea are welcome.

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